Since our first days, we’ve been on a relentless quest to find new ways to bring good to the world.
In this section:

It starts with connection

Innovation is more than new product development — it’s connecting with passionate people and big ideas that have the potential to make the world a better place.

Innovation — from the grocery aisle and beyond

While General Mills has been known for breakthroughs in food technology, our rich history of innovation spans far beyond the aisle and into our commitments, history of firsts and investment in emerging brands.

From investors to academics, entrepreneurs to suppliers — and of course our beloved customers — we know that breakthroughs happen everywhere.

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