Standing for Good
At General Mills, we stand for good, and have for nearly 160 years — for the people we serve, the brands you love and the planet we depend on. Check out the latest actions we've taken in our 2024 Global Responsibility Report, with a video series starring some familiar faces.
This Earth Month, Grow for Good!
At General Mills, we believe regenerative farming is the future. It helps protect our planet and delivers inspiring social and economic outcomes, from biodiversity to water management to soil health and community resilience. That’s why we’re working to help advance regenerative farming by supporting some incredible partners in the regenerative space and giving shoppers a chance to get Fetch points when they buy eligible General Mills products and learn about these initiatives.
This Earth Month we’re giving each of the four regenerative agriculture projects listed below a donation of $50,000 – that’s a total of $200,000 toward regenerative agriculture projects! And we’re opening the door for consumers to get Fetch points when they shop General Mills products. Consumers can also follow along with us all month to learn about how these organizations are helping to protect our planet.
To get involved, download the Fetch App on iOS or Android.
• Shop General Mills products during April
• Snap your receipts in Fetch
• Get points you can turn into gift cards
You’ll also unlock opportunities to learn how your favorite brands are supporting the future of farming. Start here by reading about the organizations supported in the Grow for Good initiative.
Rodale Institute
Rodale Institute is a nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education. For over 75 years, their groundbreaking science and direct farmer-support programs have served as a catalyst for change in farming and food production worldwide.
American Farmland Trust
American Farmland Trust launched the conservation agriculture movement and has been bringing agriculture and the environment together since 1980. They take a holistic approach to farmland and ranchland, protecting it from development, promoting environmentally sound farming practices, and keeping farmers on it.
Farmers for Sustainable Food
Farmers for Sustainable Food is a collaborative, industry-supported effort to promote and support farmer-led solutions to today’s environmental challenges. We are the only non-profit organization that provides resources, advocacy, support and empowerment for farmers who are innovating and demonstrating sustainable farming practices.
Oklahoma Association of Conservation Districts
The Oklahoma Association of Conservation Districts is a private, Nonprofit Organization representing the 84 state appropriated and 4 tribal conservation districts to enhance the natural resources for a better Oklahoma. This donation will support the OACD’s Conservation and Agriculture Reach Everyone (CARE) program, which works with minority and veteran farmers to help expand participation in conservation practices, such as soil health, regenerative grazing, and invasive species removal. The goal is to help minority and veteran farmers create more resilient farming operations.
*Find your offer in the Fetch App. If you’re not seeing your offer or are having issues with your Fetch account, please contact Fetch customer service directly through the Fetch app. Navigate to the ‘Me’ section of the app and scroll to the ‘Learn More’ section and tap the ‘Help Center’ to find tips, FAQs and a ‘Contact Us’ form. You will need a Fetch account to participate. Creating an account is free and the app is available in the Apple App store and on Google Play. Any additional Fetch questions can be directed to Fetch consumers services. https://help.fetch.com/hc/en-us Purchase qualifying products between 4/1/24 and 4/30/24 and submit receipt by 11:59:59 PM (PT) 5/15/24. Offer good in the USA and subject to void states. Fetch Terms apply. Offer based on past purchase behavior, will vary by user. Offer valid while supplies last. Offer subject to terms, conditions and General Mills’ privacy policy.
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We thrive when our employees and the communities where we live and work are healthy and vibrant.
Hunger Relief - General Mills is focused on improving food security in communities of color.
Box Tops for Education - General Mills advocates for greater equity in education.
Equity, Inclusion and Representation - General Mills is committed to advancing our culture of belonging and creating positive impact in hometowns where we live and work.
Our business is dependent on Mother Nature. We are working from the ground up to solve today’s food and agricultural challenges to build a resilient future.
Regenerative Agriculture - General Mills is working to advance an ecosystem of good on farms and ranches — and measure its impact.
Climate Action - General Mills is looking beyond its walls — from farm to fork and beyond — to reduce greenhouse gas emissions and create positive planetary outcomes.
Recyclable or Reusable Packaging - General Mills is innovating in packaging design to reduce environmental impact.